Best SEO keywords for architects​ and Designers

The U.S. architecture service market is projected to reach $97.09 billion by 2030. Most architects and designers still rely on word of mouth and reputation, despite over 1 million online searches for architects on the internet. Whether you’re a solar architect or running a design firm, you need to leverage digital marketing campaigns, such as SEO, to attract more customers for your business.

It all begins with finding the right SEO keywords for your architect website — a bridge between your business and the potential customers searching for your expertise.

I’ll share a list of the best SEO keywords for architects and designers to help you achieve top SEO rankings, drive more traffic, and generate leads.

50 High-Search Volume Keywords for Architects

How to Use Them? To effectively utilize your top-tier keywords, start by identifying the core service that your business focuses on. For instance, if your business primarily operates in the commercial sector, “Commercial Architect” should be your main keyword. This keyword should be featured prominently on your homepage, and you can build your service pages around it.

On the other hand, if you run a broader architectural firm, “Architect Firm” could serve as your primary keyword, while “Commercial Architect” may be just one of the keywords used for a specific service page.

Location-Based Keywords for Architects

• [City] Architectural Design
• Best Architects in [City]
• Local Residential Architects
• Award-Winning Architects in [City]
• [City] Custom Home Designers
• Luxury Architects in [City]
• Commercial Architects in [State]
• Affordable Architects in [City]
• Modern Home Architects Near Me

How to use them: Create location pages specific to your business to maximize their advantage. For example, if you are in Chicago, dedicate one page of your website to “Architectural Design Services in Chicago,” while using variations of “Chicago residential architects” throughout the content.

Include your address and nearby landmarks to increase your local SEO. These small steps can make a big difference in turning local searches into real projects.

Design-Specific Keywords for Architects

• Residential Architect
• Commercial Architect
• Landscape Architecture
• Sustainable Building Design
• Interior Design Architect
• House Design Architect
• Modern Architecture
• Passive House Design
• Net-Zero Home Architect
• Prefabricated Home Architect
• Tiny House Architecture
• Biophilic Design Architecture
• Smart Home Architect
• New Construction Architect
• Vacation Home Architects
• Contemporary Home Architect

How to use them: Use these keywords in service pages or case studies that go into detail. For instance, if you specialize in “landscape architecture,” synthesize materials on a page showcasing your best projects, client testimonials, and final calls to action.

You could also include keywords such as “5 Trends in Sustainable Building Design” in your blog. This would impart credibility to your target market and increase the likelihood of search engine optimization.

Keywords Related to Well-known Architects

Clients often seek inspiration from iconic names like “Frank Lloyd Wright” or “Zaha Hadid”. By including these keywords, you tap into their curiosity and position yourself alongside the greats. These terms are less about direct competition and more about aligning your brand with architectural legends.

• Frank Lloyd Wright
• Zaha Hadid
• Le Corbusier
• Frank Gehry
• Antoni Gaudí
• Renzo Piano
• Ludwig Mies van der Rohe
• I.M. Pei
• Bjarke Ingels
• Norman Foster
• Santiago Calatrava
• Richard Meier
• Alvar Aalto

How to use them: Create content that combines the essence of your work with the above iconic styles. For example, write a blog post “How Frank Lloyd Wright Principles Affect Today’s Work” or “Zaha Hadid’s Influence on Contemporary Design.”

Use these words in image captions, project descriptions, and social media. This will increase your SEO performance and add a dash of sophistication to your brand.

Informational Architect Keywords

• Benefits of hiring an architect
• Types of architectural services
• Home architecture ideas
• Best house designs for small lots
• How architects improve home value
• Architectural site plan vs floor plan
• Passive house design principles
• Modern vs traditional architecture
• Kitchen layout ideas by architects
• Best exterior house design ideas

Key Takeaways

• Target your core keywords on the homepage and service pages.
• Use keywords research tools like SEMRush, Ahrefs, or other small business KW research tools to find the relevant keywords.
• Instead of targeting only “architect near me” keywords, try to specify your areas of expertise by incorporating some long-tail keywords that drive more meaningful traffic. Such keywords could be relatively lower in search volume, but give you maximum reaction based on your expertise.
• Invest in writing helpful blog content around your niche where people often look for design inspiration, ideas, and tips on their home and office designs. This is an excellent way of making new customers since you help them, you’re presented as the credible source. And lastly it also helps you rank on your core keywords.

The choice of right keywords for your architect SEO campaign could be a game changer!