100+ SEO keywords for roofing company (And How to Use Them)

There are over 7.4 million U.S.-based online searches for roofing. If you’re a roofing company, running a tailored SEO campaign with the correct set of keywords is an excellent opportunity to drive leads and book more projects.

When I onboard roofing businesses for SEO, I often notice they create a significant amount of content, ensure their on-page and technical SEO is up to par, and put in a decent effort with link building. Despite these efforts, they still struggle to rank well or attract convertible traffic due to poor keyword targeting.

Read on; you’ll get a list of the best roofing keywords, including commercial, informational, and long-tail keywords. These are the words and phrases that homeowners type into Google when they need roofing services.

Most Searched keywords for roofing companies

It’s important to consider that while the keywords mentioned above have high search volumes, they are often too broad to attract targeted traffic specific to your service areas, whether that’s your city or state.

I highly recommend localizing your keywords by incorporating the name of your city or state where you offer your services. For example, you can use:

• Roofing company + [state or city]
• Storm Damage Roof Repair + [state or city]
• Roofing services in + [state or city]

If you operate in Florida, you can use SEO keyword research tools like SEMRush, Ahrefs, or Ubersuggest, and apply the right set of filters to correlate. Here’s an example:

Remember: Focus on high-intent local keywords that best define your geo-targeting with a mix of services, emergencies, and blogs.

Roofing Services Keywords

• Roof Repair
• Roof Replacement
• Roof Installation
• Roof Maintenance
• Roof Inspection
• Roof Leak Repair
• Storm Damage Roof Repair
• Hail Damaged Roof
• Emergency Roof Repair
• Roof waterproofing
• Residential roofing services
• Commercial roofing services

Seasonal Roofing Keywords

• Snow Removal from Roof
• Springtime Roof Repairs
• Fall Roof Inspection Checklist
• Preventing Ice Dams in Winter
• Pre-Storm Roof Preparation
• Post-Storm Roof Damage Assessment
• Heat-Resistant Roofing Solutions

Emergency Roofing Keywords

• Emergency Roof Repair
• 24/7 Roofing Service
• Same-Day Roof Repair
• Roof Tarp Service
• Roof Leak Emergency
• Urgent Roof Repair Services
• Roof Damage from Fallen Tree
• Insurance Claims for Roof Damage
• Immediate Leak Repair
• Roof Emergency Hotline
• Temporary Roof Fixes

Long-tail Roofing Keywords

• How much does a new roof cost in [location]?
• Best time of year for roof replacement
• How to choose a reliable roofing contractor
• Signs you need a new roof
• What to expect during roof installation
• What type of roof lasts the longest?
• How often should a roof be replaced?
• What is the best roofing material for my home?
• How to prepare your home for a new roof installation
• What is the lifespan of an asphalt shingle roof?
• Pros and cons of metal roofing
• Can a roof be replaced in winter?
• How to find a reliable roofing contractor in [City]

How to Use Roofing Keywords Effectively

Just stuffing keywords everywhere could subvert your roofing SEO strategy. Like other small business websites, you must create different pages to expand your keyword coverage.

Here’s a great example of a website architecture that effectively displays keyword usage for improved SEO and user-experience.

• Create dedicated service pages for each roofing service you offer. Target specific keywords like “roof installation,” “roof leak repair,” and “commercial roofing services.” This helps search engines like Google clearly understand the focus of each page, while also making it easier for users to find the information and pricing they need.
• Define your service areas clearly. For example, if you operate in Florida, identify the specific cities or ZIP codes you serve and research the search demand for each one. This approach will help semantically expand your website’s visibility across more local search results in the SERPs.
• Cover keywords like “roofing services on financing” that give your customers flexibility.
• Lastly, publish compelling blog articles that showcase your expertise, focusing on topics related to your services and target locations. This strategy strengthens internal linking, builds topical authority, and naturally increases your chances of ranking for your primary keywords.

Final Thoughts

Choosing the right roofing keywords and organizing them properly is the foundation of good SEO. If you’re starting, focus on low-competition keywords first to achieve steady results more quickly.

However, if your website has been around for a while but still isn’t ranking well, it’s a good idea to run an SEO audit. This will help you review your content topics, quality, and overall strategy.

With the right approach, your roofing company can start climbing the search results, bringing more leads and projects.